“As our industry leans into expanding, Ricky’s champion mindset will be instructive and inspirational, enabling all participants to walk away with strategies to help them discover their inner champion.Ricky Carmichael is an American retired professional motocross driver and stock car racing driver.
“Ricky Carmichael embodied success to become the winningest professional motocross rider some of his records may never be broken,” said Andre Albert, director of marketing and events for the Motorcycle Industry Council. What it took to make Carmichael a champion both on and off the track was applied equally and continues to drive him to this day. Carmichael’s story, from his blue-collar family roots with zero experience in motorcycle racing to becoming the Greatest of all Time, is proof that if you apply his winning principles, checkered flags are in your future, no matter your job description.
You make the most with the tools you are given and you go to work every day. I can’t wait to headline AIMExpo’s DISRUPTIVE THINKING educational lineup and help everyone embrace their champion mindset.” To push past what was previously seen as a success and achieve a new level of greatness. “A champion mindset is what drives individuals and teams to reach new heights and do what has never been done before. “Through the years, one thing has separated successful people from the rest of the pack: mindset,” Carmichael said. Five-time AMA Supercross champion, 10-time AMA Motocross Champion and holding countless records and achievements that will likely never be seen again, Carmichael shares what it takes to be champion.
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